The 2012 event was held in the historic city of Copenhagen which is the capital city of Denmark. In the same year, Copenhagen was third in the ranking of the richest cities in the world in terms of gross earnings. The guests enjoyed the wonderful view from their rooms at the Marriot Hotel in the city and lunches in the Mid-Town Grill which follows the old steak house traditions only with mouthwatering seafood. The nights included Waterfront Pier 5 Café with its unique view of the vast body of water and the stylish setting of Great Room Lobby. All conference halls and banquet halls have astonishing views of the canal and top of the line theatre style arrangements as well. The guests were also taken to the Carlsberg Brewery to enjoy and taste the world’s finest beer straight from its very source. The versatile band, A26 from the party state of India, Goa was flown in as entertainment, and Isha Sharvani a renowned contemporary dancer and Bollywood actress captivated the audience with her poise and exquisite movements. The top CEOs of Mahindra&Mahindra attended the event including Mr. P.N. Shah and Hemant Sikka and the like.